Chap 3 : Strategic Initiatives for Implementing Competitive Advantage

Supply Chain Management

-          Management of information flows between and among stages in a supply chain

-          To maximize total supply chain effectiveness and profitability

Component:                  

1.       Supply chain strategy

2.       Supply chain partner

3.       Supply chain operation

4.       Supply chain logistics

Effective and efficient SCM systems :

-          Decrease buyer power, threat of substitute product or services, threat of new entrants.

-          Increase supplier power

Customer Relationship Management

-          Managing all aspects of a customer's relationship with an organization

-          Increase customer loyalty and retention

-          Organization profitability

CRM can enable an organization to:

1.       Identify types of customer

2.       Design individual customer marketing campaigns

3.       Treat customer as an individual

4.       Understand customer behaviors

Business Process Reengineering

-          Analysis and redesign of workflow within and between enterprises

-          Purpose of BPR is to make all business processes best-in-class

-          BPR looks at taking a different path

Enterprise Resources Planning

-          Integrates all departments and functions into a single IT system

-          Employees can make decisions by viewing enterprisewide information on all business operations.